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Technology has a significant impact on the way we do business today. Augmented reality, in particular, has come as a major reprieve in helping marketers in the real estate industry to achieve better and more realistic marketing. The application of augmented reality in real estate marketing has significantly evolved, with marketers making use of the virtual space to create 360-degree visualization of real estate properties. This entire idea has taken real estate marketing to new levels with high precision.

Creating portals for projects

Real estate projects stand a better chance of attracting more customers through the creation of virtual portals where customers can walk-in virtually. Modern-day virtual reality tools do not need clients to wear headsets. Using a specially-designed artificial reality kit, comprised of iOS or Android software installed on a special mobile phone, can enable the client to visualize projects in a virtual space.

These projects are essential in giving clients a comprehensive walk-through into the real estate property listed for sale. The idea here is to provide clients an actual visualization and opportunity to interact with the property. The portal system enables clients to make informed decisions on whether to purchase properties or not. This level of due diligence is crucial in convincing clients that they get what they see on the virtual platform.

Enhanced site tours

Touring a real estate construction site has never been this easy, especially with the augmented reality system. The technology gives real estate contractors a chance to safely and comprehensively evaluate the progress of a construction site without having to be on the actual field in person. This functionality allows contractors an opportunity to visualize the project even before it starts.

The site tours can also be integrated in a way that contractors and potential customers test out new functionalities and features on the project before, during, and after construction. For example, a customer can request his or her room to be painted a specific color after observing how a given color will match in virtual settings.

Augmenting printed branding

Conventionally, real estate marketers have to use printed branding methods, such as flyers, brochures, and billboards. With augmented reality, real estate marketing can become more effective, more seamless, and cost-effective. The limitations that go with printed branding in real estate can be overly eliminated by using augmented reality, which gives customers a virtual walk-through into the premises.